ZMQ’s approach to solve these social problems is based on a system-changing approach rather than mere technology enablement approach. This can be explained by stating the fact that various policies and their processes relate to critical issues like health, education and livelihood were designed some 30-50 years back by the national or statement. These processes have are based on ‘Top-down Manual Model’ with a strong observation/supervision approach. This older approach makes the solution exclusive (non-inclusive), target audiences are treated as mere beneficiaries and the solution works in isolation. With the ubiquity of mobile networks and the reach of cell-phones in the hands of communities, ZMQ uses this system-changing approach by integrating communities as part of the solution, making an inclusive model, where target audience are part of the solution (stakeholders) and works in a holistic manner. This approach of ‘Fully-technology linked community model’ (also a ‘Bottom-up Technology Model’) empowers communities and give them more control of information and services, which they never earlier had.
|DOTS COMPLIANCE||ACTIVE COMPLIANCE|
|TOP-DOWN Model||BOTTOM-UP Model|
|MANUAL MODEL||FULLY TECHNOLOGY LINKED MODEL|
|HEALTH PROVIDER||PATIENT & COMMUNITY|
|LOCAL PLATFORM||UNIVERSAL PLATFORM|
|PATINETS ARE BENEFICIARIES||PATIENTS ARE STAKEHOLDERS|